Lipton Encourages Egyptians to Do Good in Their Latest Campaign
We all need more good vibes in our life, and Lipton is encouraging us to pay it forward with their new campaign, “#الحد_الاولاني.” Lipton reminds us that Egyptians are good, kind, funny, and caring people, even though somehow we’ve gotten a bit lost amidst negativity, politics, and post-revolution disappointments.
How do we get ourselves back in the mood? Lipton’s taking a light-hearted approach to remind us who we are. And really, who better to do it than this much-beloved household name? We are, after all, a tea-loving society.
When you’re in a good mood (say, after drinking Lipton?) and pay it forward to put someone else in a good mood, you feel even better – and so do they. We all need more good vibes in our life, and Lipton is encouraging us to pay it forward.
Now for the challenge: go to Lipton’s microsite, choose one of the 14 available GIFs that suits your mood or your action, write about how you’re paying it forward, then share it on Facebook or Instagram with the campaign hashtag and nominate two friends to the challenge as well.
You can also download your GIF to share it however you want – we think ours is pretty cool!
WE SAID THIS: Yalla, let’s go remind ourselves who we are and find some positivity for a change!
