After 120 years of shaping Egypt’s real estate landscape, Misr Al Gadida is stepping into a new era. The company is combining its rich heritage with a forward-thinking approach, aiming to redefine what modern living looks like.
Central to this vision is New Heliopolis City, a sprawling land portfolio of over 5,400 feddans in East Cairo, where the company plans to create communities that are both sustainable and designed for the needs of future generations.
Jadinah is the company’s latest venture—a fresh development that brings this renewed vision to life.
Jadinah: Setting a New Benchmark
At Cityscape 2025, Misr Al Gadida unveiled Jadinah, its flagship development in New Heliopolis, spanning 25 feddans in the heart of the city. It’s not just a new project; Jadinah represents the company’s first step in putting its renewed strategy into action, as part of a larger plan to develop the city’s initial 300-feddan phase.
A Fully Integrated Community
Jadinah has been designed as a comprehensive neighborhood, combining modern apartments, stylish penthouses, and a mix of commercial, administrative, and medical spaces. Everything residents need—whether for living, working, or leisure—is just moments away.
With 540 residences, including two- and three-bedroom apartments and penthouses, the project offers a boutique-style environment where families, young professionals, and couples can enjoy both comfort and lifestyle.
Green Spaces and Balanced Living
Positioned along New Heliopolis’ Green Spine, Jadinah balances privacy with connectivity. More than 55% of its area is dedicated to lush greenery, water features, and open spaces, creating a calm and refreshing backdrop for daily life.
Architecture Inspired by Heritage
Jadinah’s design reimagines the timeless beauty of Heliopolis by blending Islamic, Moorish, and Art Deco influences with modern aesthetics. This fusion ensures that the project is more than just a place to live—it’s a dynamic, sustainable community that elevates everyday living into an inspiring experience.
Leadership and Strategic Partnerships
For Dr. Sameh El-Sayed, CEO and Managing Director of Misr Al Gadida, Jadinah represents the start of a transformative chapter for the company. By blending Heliopolis’ historic character with contemporary design, the company aims to deliver developments that bring real value to both residents and the wider economy.
Jadinah also highlights Misr Al Gadida’s approach of combining self-developed projects with strong partnerships. In New Heliopolis, the company has joined forces with leading developers to deliver some of the city’s landmark projects. These include:
- Sodic East: A joint venture with SODIC developing 655 feddans into an integrated residential community, with most of the area dedicated to green spaces.
- Elaia: A 77-feddan premium project with Ajad, marking the Saudi developer’s first entry into the Egyptian market.
- New Kairo: A large-scale collaboration with G Developments across 1,700 feddans, designed to host fully integrated urban communities.
- Talala: Developed with Madinet Masr, this 491-feddan high-end project balances expansive green areas with a variety of residential units.
A Vision for a Sustainable Urban Future
Building on its strong leadership and strategic partnerships, Misr Al Gadida is now turning its attention to the bigger picture—maximizing the value of its land bank through a smart mix of self-developed projects and joint ventures, while continuing to offer ready-to-move units to meet today’s market needs.
Jadinah stands as a symbol of Misr Al Gadida’s new beginning. It’s more than just a place to live—it’s a thoughtfully designed community where people can work, relax, and enjoy life, surrounded by green spaces, water features, and carefully planned homes.
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