In Pictures: Pasha de Cartier Launches a Suave Campaign Starring Egyptian-American Actor Rami Malek

In an effort to bring back the classic Pasha de Cartier watch, which was first unveiled in 1985, the brand has chosen famed Egyptian-American actor Rami Malek as one of its five ambassadors, that included Troye Sivan, Willow Smith, Maisie Williams, and Jackson Wang, to star in the campaign.

The Pasha de Cartier was the status symbol of the 80s, and now the new version is both sophisticated and classic. One of the watch’s main design elements was the chained crown. In this time’s launch, Cartier has added a winding crown, hidden under the crown cover, with a blue sapphire, making the watch more dazzling and elegant. The new Pasha watch also features an innovative strap, to keep up with the spirit of today’s world.

As one of the faces of Cartier’s new Pasha watch, Malek looked dashing in the campaign. Scroll down to enjoy the photos just like we did!

WE SAID THIS: What did you think of the new campaign?