Fashion Trust Arabia: Everything You Need to Know

By Sarah Alblowi

Fashion Trust Arabia’s 25 contestants have finally been downsized to winners dominating the categories of shoes, bags, ready-to-wear, evening wear, and jewelry in the MENA region. The judges’ panel included Victoria Beckham, Diane von Furstenberg, Olivier Rousteing amongst others, granting a prize of $200,000 for each category.

The glammed up event in Doha consisted of elegant models like Alessandra Ambrosio, Jordan Dunn and Naomi Campbell along with other top A-listers. 

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The list included the best of the best; here are the lucky winners who won not just a monetary prize, but mentorship as well!

For the shoes’ category, the winner was Moroccan brand Zyne for outstanding footwear representing traditional heritage. The unique kitten heels with a ball base and the loafers are a season-long must-have! Evening footwear catching the eyes of the likes of Meghan Markle. 

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With a touch of ancient Egyptian heritage, each bag tells a story. The jewelry and leather goods brand proudly shows the heritage of ancient times and symbolizes discovery.  

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The third generation Jeweller behind Mukhi Sisters took the award of the jewelry category back home. 

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Salim Azzam’s ready-to-wear definitely marveled the judges with Arabic writing and storytelling on fabrics. Each garment is engraved with a meaningful message that’s empowering and unique to look at. 

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On the other hand, Roni Helou is the second winner in the ready-to-wear category with an environmental focus on the industries’ waste. The designer turned waste into a treasure that landed him on top of our list! How impressive! 

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Evening wear goes to Krikor Jabotian, which is no surprise, right? The designer learned from the best; he worked in the creative department at Elie Saab’s fashion house and he now dresses international clients and superstars. Every piece has a Marie Antoinette vibe full of ruffles, fur, and beaded details. 

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WE SAID THIS: Mabrook to all winners! 

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