#DaWalaDa: Cairo’s Mysterious New Superheroes
It seems Cairo has two new superheroes. It’s a bird! It’s a plane! It’s… a peach? Or do you prefer berry?
Over the last two weeks we’ve been seeing Khukhman and Tootman running around town in their colorful costumes, whimsical hats and puzzling signs.
Okay, what the actual f— is going on here?
And last week, we received a curious delivery at the office of fresh peaches and a mix of berries with an intriguing question: #DaWalaDa?
A photo posted by Scoop Empire (@scoopempire) on
Clearly, this is a brilliant marketing stunt. It has spread throughout Egyptian social media and people they meet out and about are loving it.
And it looks like Peachman and Berryman are having plenty of fun as well.
But who is behind this mystery campaign? We’re sure the big reveal is coming soon, so stay tuned! 😉
WE SAID THIS: Check out more #DaWalaDa shenanigans on Instagram.
