2020 was a tough year for everyone, but there were many influential figures and people who had a positive impact on their societies. Yesterday, Brandwatch released its annual ranking list of the most influential people on Twitter in 2020. Brandwatch measures how influential an account is based on the level of engagement it creates. The most obvious change from last year was that musicians were the most influential characters on the list. And we’re super proud that influential Arabs like Lebanese superstar Elissa, the half Colombian half Lebanese Shakira, and Zayn Malik.
Elissa ranked higher that Hollywood star Leonardo DiCaprio and former First Lady Michelle Obama. The Lebanese singer has been very vocal on Twitter, especially after the Beirut explosion in August. She has been communicating more with her fanbase, and reacting to current events and trending news by genuinely expressing her views and sharing them with her followers on Twitter.