Despite their portrayal in popular culture, not all businesspersons are cold, calculating villains in suits. On the contrary, many of them are regular, hard-working, honest individuals with big hearts. In fact, most corporations have either societal or environmental initiatives to help make the world a better place. One, in particular, has taken us by storm.
On the 29th of October, 40 teams will gather from all the leading businesses of Egypt to come together to race until the end, for one special cause. The day marks the second Red Rock International Corporate Race Powered by Orange, a one-day event, in which the business people of Egypt get a chance to participate in a number of team-building experiential challenges. With the help of Injaz Egypt, the endgame here is to dedicate EGP one million for the education of 150 underprivileged Egyptian girls.
The organizers of the event have gone to extreme measures to raise funds for these struggling young girls, while at the same time encouraging the employees of corporate Egypt to grow together as a team through the many fun, yet challenging experiential activities. After all, the key to a successful work relationship lies behind the belief in the power of teamwork.
Furthermore, since most participants come from different business and career backgrounds, the race gives teams the chance to mingle and network with one another, opening the door for opportunities and bridging between ideas.
Finally, since the event is covered throughout different media platforms, it markets itself as one way for brands to further connect with people.
Last year, Red Rock International hosted “The BP Race” in collaboration with BP Egypt. Through this event, the organizers managed to raise over EGP one million for Paralympic Egyptian athletes to compete in the 2020 Tokyo Paralympic Games.
In case inspiration is what you are looking for, check out the video below:
In this year’s race, there will be four types of sponsors; these include platinum, gold, silver, and bronze. Sponsors from last year were Orange (Platinum), Zed El Sheikh Zeyad (Gold), Orascom Construction and PepsiCo (Silver), as well as Pulse and AEDCO (Bronze).
The schedule of the day goes along these lines:
- Introduction, Networking & Ice Breaking Session
- Briefing of the Day, the Cause and the Challenge
- The Challenge/Race
- Closing Ceremony (Announcing Winner & Handing Cheque to Cause)
- Elegant Cocktail Party