For five decades, adidas’ Iconic Superstar shoe has drastically changed the game on different grounds; it leaped to the forefront of culture worldwide and stood for change-makers, limit breakers, and boundary-pushers. adidas is a brand that was born in sports but has, over the years, taken over music, art, and fashion.
In 2020, adidas Originals started the campaign, “Change is a Team Sport”, as a call to stand up together and use the collective power to create the world we want to live in. The campaign in Egypt brought together some of the most inspiring game-changers in several fields in one photo session, including Disco Misr’s Shady, Mostafa, and Amr, with E-sports Icon Youssef Othman, inspiring sports figures, Ingie El Mor and Nour Kbakebe.
The photo session also included fashion icons like Miral Mahilian, Nourhan Emad, Nada Akram, and the talented artist, Fara Zada. Following the campaign, adidas launched the iconic Superstar shoe in Egypt in a super cool event at one of the hottest destinations in Cairo, The Tap West.
The launch event hosted adidas’ list of game-changers, alongside 200 other celebrities and influencers, to experience a once-in-a-lifetime Superstar Night! DJ Duo Cheeseballs dropped the coolest tracks to get people warmed up for the leading musical trio in Egypt, Disco Misr.
The dancing didn’t stop for a second throughout the event and people really enjoyed the photo booth, game corner, and cool activations and backdrops. The guest list of the event made sure that the event created a huge buzz on social media, and was attended by a long list of influential celebrities like Marwan Younes, Ranin ElGaby, Passant Shawky, Ingy Wegdan, and more.