In Zurich, Switzerland, Samsung in association with Swisscom has been offering free Galaxy S4 handsets to anyone who can complete a stare down contest with an S4!
The challenge goes by the name ‘All Eyes on the S4’, in order to win the phone contesters have to keep their eyes on the phone for 60 minutes, seems long but rather an easy task.
However, the challenge was not as easy as it seems, to spice things up, the challenge was filled with distracting tools from barking security dogs to actually having accidents happening a couple of feet away from the contestants. Brilliant idea from Samsung.
Here is a video of the contest: