US-Dutch-Palestinian supermodel Gigi Hadid is stepping into a festive fashion fantasy as the face of Miu Miu’s Holiday 2026 campaign. Unveiled this week, the Italian fashion house’s latest visuals trade traditional holiday glamour for a dreamy townhouse setting, bringing together vintage interiors, seasonal details, and Miu Miu’s signature mix of playful and polished dressing.
Inside Miu Miu’s Uptown Fairytale
Shot by American photographer Tina Barney and styled by Russian stylist Lotta Volkova, the campaign unfolds inside a grand townhouse dressed for the holidays. Think fir branches, antique furniture, and rich wood-paneled rooms that give the setting a lived-in, old-world charm.
Describing the concept as an “uptown fairytale,” Miu Miu plays with contrasts throughout the collection, pairing everyday wardrobe staples with festive sparkle and balancing relaxed silhouettes with more formal pieces. The result feels less like a traditional holiday campaign and more like a stylish gathering in a beautifully decorated townhouse.
Gigi Is Joined by a Star-Studded Cast
Hadid isn’t the only familiar face bringing the holiday fantasy to life. The campaign also features American actress Louisa Jacobson, Chinese model Xiao Wen Ju, and Japanese singer Momo, a member of K-pop girl group TWICE and a Miu Miu ambassador.
Together, the cast brings different energies to the campaign, complementing the label’s playful approach to holiday dressing. Rather than leaning entirely into sequins and partywear, the collection finds its festive mood in the details, mixing classic silhouettes, everyday pieces, and just the right amount of seasonal sparkle.
Gigi and Miu Miu: A Fashion Partnership That Keeps Going
This isn’t Hadid’s first holiday moment with the Italian fashion house. Last year, she starred in Miu Miu’s Holiday 2025 campaign alongside Ghanaian model Dede Mansro, Xiao Wen Ju, and rising model Viola. Photographed by Angela Hill, the campaign took a different route, unfolding inside an Elizabethan manor house in the British countryside.
The collaboration continued in March 2025, when Hadid fronted Miu Miu’s leather goods campaign.
From Campaign Star to Miu Miu Runway Closer
Hadid’s latest campaign comes after another standout Miu Miu moment during Paris Fashion Week. The supermodel closed the label’s Spring/Summer 2027 show in a dark gray halter-neck sports bra paired with a low-slung pleated midi skirt.
The look captured the brand’s knack for turning everyday wardrobe staples into a runway statement, with sporty elements meeting a more refined silhouette.
And while the Spring/Summer 2027 show looked ahead to warmer days, Hadid’s Holiday 2026 campaign takes a cozier route, proving that her Miu Miu moments can move effortlessly from the runway to a festive fashion fantasy.
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