Dubai Culture and Arts Authority (Dubai Culture) has announced the return of the MENA Creatives Bootcamp for its second time– AI & Innovation Edition, inviting creatives across the UAE and the MENA region to participate in this transformative program.
Held in collaboration with Google, the initiative aims to equip artists and innovators with advanced technological skills, focusing on artificial intelligence and digital tools to enhance their projects and expand their reach.
Empowering Creatives Through Technology
According to Dubai Culture, the bootcamp, set for January 14-16, 2025, will offer hands-on experiences designed to foster growth and innovation within the creative sector.
Participants will engage in workshops, mentorship sessions, and networking opportunities that emphasize AI applications and cutting-edge digital practices.
Shaima Rashed Al Suwaidi, director of the marketing and corporate communication department at Dubai Culture, highlighted the importance of the initiative, stating, “Through this bootcamp, Dubai Culture seeks to open new horizons for creatives and provide them with access to experts, tools and knowledge to explore technology and advanced AI applications.”
Event Details and How to Apply
The four-day event will take place across two key locations:
• January 14-16, 2025: Google’s Dubai office (first three days)
• January 16, 2025: Al Quoz Creative Zone (final day)
Applications are open for registration until January 10, 2025, and creatives from various fields are encouraged to apply. However, space is limited, and applicants are advised to register early to secure a spot.
Why This Bootcamp Matters
This initiative aligns with the UAE National Innovation Strategy, reflecting Dubai’s drive to establish itself as a global hub for culture, creativity, and technological advancement.
By integrating AI and digital solutions through mastering Google tools or engaging with industry experts, participants can enhance their craft and contribute to Dubai’s reputation as a forward-thinking city.
Dubai Culture’s first bootcamp edition in 2023, themed around sustainability, attracted over 88 applicants from 10 countries. Of those, 21 creatives were selected to participate in workshops led by 41 mentors and 19 Google experts, focusing on sustainable practices and innovative design.
The MENA Creatives Bootcamp is set to provide practical skills and foster collaboration among creatives from diverse backgrounds. The opportunity to engage with Google’s AI specialists and fellow artists offers a unique platform for growth and innovation.
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