Celebrating 20 years of excellent craftsmanship, C.Reality, Egypt’s thriving furniture design firm, has made a standout presence in this year’s Cairo Design Week. Every year, they thrive at offering a new furniture collection that blends together tradition and modernity. And this year, C.Reality was talking luxury!
A Legacy Of Collaboration
For 20 years, they worked with major brands across the country, including 30 North, Emaar, Mazeej Hotel, Palm Hills, and Red Bull. In each project, they weave together sophistication and comfort in every design space that they tackle.
Dous and Fares Unveil “Metropolis”
This year, as a gold sponsor for Cairo Design Week, guests experienced the creativity of C.Reality through their own captivating city-themed concept known as “Metropolis,” inspired by the city of Cairo.
The entire 1600sqm “secret city” was a passion project that brought together the creative prowess of C.Reality’s founder, Amir Dous, and the vision of prominent Egyptian designer Mohamed Fares. It was also designed and curated by Little Circus.
An Immersive Luxury-Centric Experience
In this exhibition, guests had the opportunity to take part in an immersive journey where they witnessed masterfully crafted pieces of furniture that celebrate the city. This was a very special ‘luxury collection’ that integrates high-quality materials like bronze, leather, and wood to bring to life prominent staple pieces.
Exclusive Discussions
Beyond that, a special VIP guest list of world-class industry experts got to indulge in exclusive dinners sponsored by Scoop Empire and Nineteen84 Management.
Those industry experts also took the mic and gave several knowledge-sharing talks to foster meaningful dialogue and discussions with the event’s attendees.
It was such a fun week filled with true artistry and craftsmanship that entertained every design aficionado out there! We can’t wait for the next edition.