Online Payments in the Middle East Rise by 22%

Payfort, an Amazon-owned Online Payment Gateway in the Middle East, just conducted a region-wide survey that showed something quite remarkable. The survey concluded that online transactions in the Middle East rose by 22% in 2016, on the back of a surge in payments for events and entertainment.


Via The British School Of Egypt


The findings of the survey showed that Saudi Arabia led the growth with a 27 % increase in online payments. Egypt, however, recorded a rise of 22%, while the UAE saw a 21% jump.


Overall, events and entertainment was the fastest growing segment, registering a 33% growth in transactions. During 2016, a total of $30.4 billion of goods and services were purchased online in seven countries, a 22% jump from the $24.9bn garnered in online sales during 2015.




The UAE had the biggest share of the value of online transactions at $12.4bn, Saudi Arabia with $8.3bn and Egypt with $6.2bn.


The biggest concern of online consumers remained security, with more than 50% of cash-on-delivery customers polled saying that they would switch to online payments if they deemed it secure enough, according to the survey.



WE SAID THIS: Meet Hesham Safwat, the Man Behind Jumia Egypt’s Belief in the ‘Power of the Local’ and the ‘Democracy of the Online’.


Mohamed is a political science graduate. He’s half Egyptian/half Bahraini, born in Dubai. He’s really passionate about travelling, philosophy, politics, and movies. He’d always choose to live in the Shire, study in Hogwarts, and die in Westeros