When Brands Speak to the Heart: Ramadan Ads That Hit Different This Year
This Ramadan, brands didn’t just roll out ads—they told stories that hit us right in the feels. From heartwarming moments that brought a tear to our eyes to creative campaigns that made us smile, this year was all about celebrating togetherness in the most beautiful ways.
Here are some of the Ramadan ads that genuinely touched our hearts.
1) Orange
What happens in Ramadan? People reconnect. And that’s exactly the spirit of this year’s Orange campaign.
Bringing back the classic Ramadan warmth, the ad highlights relationships that have drifted—whether through distance, busy schedules, or unspoken words. With just one phone call, bonds are mended, and connections are revived.
At its core, the campaign is a heartfelt reminder to cherish loved ones, make time for them, and embrace the true essence of Ramadan. And with Hussain Al Jassmi’s voice, the feeling hits even deeper.
2) The MarQ Communities
This Ramadan, The MarQ Communities went beyond storytelling—they set a new standard for purpose-driven advertising. Their “Hekayet Kartouna” campaign isn’t just another traditional ad; it’s a commitment to giving back to society, inspiring lives, and building a community that carries hope for a better tomorrow.
By weaving the emotional journey of a Box of Memories with a powerful act of generosity, The MarQ Communities turned the idea of moving to a new home into something bigger—one that gives hope to new beginnings.
The MarQ Communities went beyond building houses; they’re shaping a culture of belonging, generosity, and inspiring others. Because home isn’t just where you live—it’s where you grow, connect, and give back.
3) Ahl Masr
This year’s Ahl Masr ad, “Shoof B’albak,” hits differently. It’s warm, powerful, and straight from the heart. Featuring a lineup of celebs singing about standing together in the face of fire, it’s not just about awareness—it’s about love, resilience, and seeing burn survivors for who they are, not just their scars.
The most touching part? Burn survivors themselves join in, turning the ad into a shared fight for hope.
4) WE
If you haven’t caught yourself singing “Ta’ala, ta’ala bel hodn ta’ala” this Ramadan, were you even watching TV?
Tamer Hosny’s latest ad takes us through moments that just hit different—grooms getting tossed in the air at weddings, a husband holding his wife’s hand in labor, a dad finally home to his little girl, and Ramadan nights glowing with baby lights.
It’s all about connection, warmth, and those everyday joys that bring people together. And of course, WE is there through it all.
5) NBE
Hamaki and Wegz just time-traveled through Egypt, and we’re here for it. The 2025 NBE Ramadan campaign, “Gowak ‘Alam Yeghyar Al’alam”, takes us from Pharaonic times to an era where Mohamed Abdel Wahab reigned, blending history with modern tech.
AI brings back the legendary Soad Hosny, bridging generations and proving that creativity knows no time limit. With Hamaki, Wegz, and a digital Cinderella, this ad isn’t just nostalgia—it’s a flex on how far innovation can go.
As Ramadan comes to an end, these ads leave behind more than just memories—they leave a lasting impact.
WE ALSO SAID: Don’t Miss…Ramadan Ads That Live Rent-Free in Our Heads—And Our Hearts
