#WaraElMazzika: Amr Helmy on Red Bull Fel Share3, SoundClash, Ser El King, and More!
We had an exclusive sit down with one of the most influential people in the local and regional music scenes, Amr Helmy. He’s the Culture Marketing Manager in Red Bull, and he’s the man behind some of the coolest concepts that shaped the music scene. Helmy took us to the origins of concepts like Red Bull Fel Share3, Red Bull SoundClash, Red Bull Ser El King.
From how the Red Bull Logharetm influenced the Rap scene in Egypt, to the idea behind Red Bull Jamhoureya, here’s what Helmy had to say!