They Invented a Pizza Box that Plays Movies

Yes, this is a real thing. The creative minds at advertising agency Ogilvy Hong Kong actually designed not one, but four Pizza Hut delivery boxes that double as movie projectors.

Each of the Blockbuster Boxes’ four themes come with a different movie download. The “Slice Night” box features a horror film, “Anchovy Armageddon” caters to sci-fi fans, the “Fully Loaded” box is for action and “Hot & Ready” includes a romance movie.

Setting up the movie projector takes only four steps. First, punch a hole in the side, as above. Second, insert the lens from the little table into the hole.

Place the table upside down in the middle of the box behind the hole. Then, scan the QR code on the side of the box to find your movie.

Adjust the brightness on your screen, place your phone on the table and voila.

Movie night from your pizza delivery box. Brilliant.

WE SAID THIS: We hope they bring this to the Middle East!