Social Marketing Used The Wrong Way

We told you about the Dark Knight shooting that took place in Aurora, Colorado. Now we bring you the stupidity of one fashion brand “The Celeb Boutique” which created major outrage on Twitter when they used the trending hashtag #Aurora to point the followers to their “Aurora dress”

Took meer minutes for twitter users to attack and badmouth the boutique, who claimed they were unaware of the news behind the trend and were just trying to capitalize on a hot topic!