Sheikha Hoor Becomes Face of Qasimi, After Late Brother Sheikh Khalid Passes
The Late Sheikh Khalid bin Sultan Al Qasimi, Son of Sharjah Ruler and founder of ‘Qasimi’ Men’s Fashion brand, passed away at the age of 39 this summer, leaving behind his London-based Menswear Label.
It was recently announced that his twin sister and the President of the Sharjah Art Foundation, Sheikha Hoor Al Qasimi will be taking over his brand. Sheikha Hoor will take the role of the new Creative Director, alongside the Head of Design Adam Rice.
“While bringing her artistic sensibility to Qasimi, Hoor will seek to maintain Khalid’s aesthetic, which was centered around the idea of an urban nomad and built upon the pillars of architecture, color, military details, and social-political messaging. She will strive to stay true to this messaging” According to the statement of the brand.
The statement of ‘Qasimi’ continued “Above all, Hoor will endeavor to preserve – and further – Khalid’s legacy and make sure that his memory is kept alive. She will present autumn/winter 2020 during London Fashion Week Men’s in January 2020, as Khalid’s last show, before presenting her own inaugural collection, spring/summer 2021 in June 2020”
The Label was launched back in 2008, and the first collection debuted at London Fashion Week. Eleven years later, it is now available in 50 stores in over 15 countries!