Another major sector trying to get share of the hearts and minds (and hopefully investments) of consumers are banks. One bank that caught our attention was EG Bank! Ramadan is filled with many notions of simplicity and complexity, heck daily life is filled with struggling to find the balance between the two. This holy month, EG Bank has brought us ads to show how complex we allow things to be in our life, and how much more simple things could be by taking the alternate route. The campaign is very witty, featuring Chico & Hesham (two-thirds of the new age Solasy Adwaa Masra7, after Fahmy went solo).
EG Bank brings us simplicity in the form of online access to bank accounts which minimizes paper waste, quicker accessibility to loans and a sense of peace that comes with doing business with the Egyptian bank, the ads were really fresh and very straightforward that it delivered the features and benefits of the bank, to the point that we wanted to be at one of EG Banks’ branches by the time the ad finished.
WE SAID THIS: Nothing says simple like a bank making complexity obsolete in the financial endeavors of Egyptians business and personal accounts.