In 2018, the world of eyewear got an impressive new addition when international digital influencer Karen Wazen established her own eyewear brand. Today, this Dubai-based label has launched with one of the leading optics retailers in the Middle East, Baraka Group. With over 5 million followers, the Lebanese fashion icon brings her brand to Egypt through a collaboration with Baraka Group, who has become her first and exclusive retail partner in the nation/country.
Since 1979, Baraka Group has been the only retail group in Egypt, committed to providing the best retail experience for their customers. Known for her elegant style and for balancing life as a wife and mother, her brand is a direct reflection of her fashion philosophy and a natural extension of her contemporary style.
“Since launching the label over 2 years ago, it has been so fulfilling to work with retail partners from across the globe who share our mutual commitment to broaden our audience internationally,” said Wazen.
From classic shapes to colorful and stylish tints, Karen Wazen Eyewear has designs that cater to every taste and suit different face shapes. Her energetic and adventurous character is clearly evident in her approach to fashion. Some of the best-selling styles include the circular Retro XLs, cat-eye Glamorous, the rectangular Harper, and many others.
“As we launch with Baraka Retail Group as our exclusive partner in the country, we could not be more excited to continue strengthening our engagement with the Egyptian community,” added Wazen.
In an effort to make Middle Eastern fashion go global, this collaboration counts as a major milestone for Baraka Group, and a significant step in the Middle Eastern retail scene. So to all the fashion enthusiasts out there, now when you visit any of Baraka’s stores across Egypt, enjoy shopping through Karen Wazen Eyewear’s unique collections.