How Using Gamification in Business Drives Better Outcomes
The modern world is the place where we strive to constantly achieve the best results. Most often they are related to our workplace. But there is one problem – most people go there just to sit out certain hours and go home as soon as possible. Work should be fun, not boring, and done with great desire. Are there ways to get rid of the routine and make your workflow more fun?
The most advanced employers resort to every possible technique to increase employee interest and engagement. One of the most famous is the gamification method. Many people call it another marketing ploy.
Gamification is a business tool based on the principles of gaming techniques. However, this technique requires some investment, therefore, in the situation of crisis you can opt for BBLS. Through this loan, you can spend on the betterment of your employees. When a person plays, he is maximally involved in the process and wants to achieve the best results, to reach a new level. Therefore, if you apply gamification in non-gaming activities, like in your business, you can achieve excellent outcomes.
Gamification Goals In Business
The main goals of this innovative method are:
- Increasing employee engagement
- Development of corporate culture
- Obtaining new knowledge and skills
- Development of innovative thinking
- Satisfaction and entertainment
If you begin to realize that your employees also lack motivation, cohesion, and interest in work, it is time to take measures to improve the working atmosphere. The most important thing in business is to have regular customers, which means to attract them correctly. And elements of the game are often used here. For example, on your website, you can make a survey, where for each correct answer the client receives a discount on the company’s product.
Benefits of Gamification
There are many benefits of using gamification technique in your business:
- Labor productivity increases
- Leaders can be identified
- There is a prompt feedback
- Help turnaround financing
- The quality of communication in the team grows
- Strengthens the team spirit
- Help to reduce conflicts between employees
- A positive atmosphere in the team, a favorable psychological climate is created
- Develops Corporate culture
- Employee Engagement increases
- Innovative thinking develops
In addition to the downsides, managers often exaggerate. In the race to improve performance, they indiscriminately embed gamification into every possible workflow. They forget that employees need to enjoy their work and understand its meaning.
Examples Of Gamification:
- Nike
In 2012, Nike released an app that aims to motivate people to exercise, and therefore buy branded clothing and shoes. This is the most striking example of gamification in the history of sports brands. The essence of the application is to track how many calories a person burned during a workout. The result obtained can be shared with friends and compete for the best achievements.
- Starbucks
Starbucks uses gamification to encourage customers to come back to the store and buy more. In the My Rewards loyalty program, people earn a point every time they buy something at a coffee shop. After accumulating a certain amount of points, the most loyal visitors receive a prize in the form of a free cup of coffee.
- McDonald’s
For the first time, the McDonald’s gamification campaign took place back in 1987: when buying something in fast food, the buyer received tickets. Each designated a place on the playing field, as in Monopoly. The goal of the game is to collect all tickets of the same color to win a prize. McDonald’s still uses this idea.
- Coca Cola
Unpredictability and curiosity are what motivates people to participate in the gamification of Coca-Cola. From time to time, it runs a promotion: you need to download an application from the brand, launch it during its TV commercials and shake your gadget to catch discounts and prizes from partners on the screen. The result is a fun game and effective branding.
Final Words
To summarize, it should be noted that gamification in business is not a panacea. All actions and innovations must be very clearly planned by qualified specialists and adapted for business startups. You can unite employees, increase their involvement in the process and achieve great results; the main thing is to maintain a balance between play and work.
