By Lojain El Shawaf
After styling Hollywood celebrities like Priyanka Chopra at this year’s Cannes Film Festival and Lupita Nyong’o for the SXSW Film Festival in Austin, Honayda Serafi has been trusted to be Hollywood’s A-listers chosen designer for a while now.
Serafi is a Saudi Arabian fashion designer, she comes from an artistic background where her mother was an art historian and designer and her father was a famous patron. Having her own women fashion brand, Honayda has landed her first cover on Forbes Middle East where she has been named one of the top business women from the Middle East.
“The brand is about women empowerment and my designs are inspired by women,” Honayda stated to Forbes. Serafi has now confirmed to showcase her new collection during Paris Fashion Week on September 28 and we couldn’t be more proud.