Held at the King Abdulaziz Racecourse, the Saudi Cup 2026 unfolded from February 13–14 as one of the region’s most prestigious equestrian gatherings. Yet beyond the thrill of the races, fashion commanded equal attention. The event drew a wave of social media personalities and tastemakers, all stepping out in ensembles that reimagined elements of Saudi heritage through a contemporary lens, proving that style, much like sport, is a powerful expression of national identity.
Zainab Alblushi
Fashion and lifestyle influencer Zainab Alblushi dazzled in a heritage-inspired creation by Saudi designer Ghada Alshabannat‘s brand, TRès. The dress, inspired by the rich hues of the Tihamah Mountains, features a deep brown shade elevated with sparkling Swarovski stones, perfectly complemented by delicate pieces from Lazudre Jewellery.
Asmaa Al-Sayari
TikTok beauty content creator Asmaa Al-Sayari wowed in a lavender-hued gown by designer Jana Khojah. The dress draws inspiration from the delicate lavender flowers that bloom naturally in Saudi deserts each spring, a shade that has long influenced the colors of carpets used in formal and ceremonial Saudi events.
Areej
Motivational speaker and social media personality Areej turned heads in a draped sand-colored gown that draws inspiration from the ancient stones of Qaryat Al-Faw. The dress was crafted by emerging Saudi brand Tatéyom, a label that channels passion and storytelling into every meticulously curated piece.
Noha Nabil
Kuwaiti entrepreneur and beauty brand owner Noha Nabil went all out with a look that is both extravagant and deeply rooted in heritage. The gown, by Saudi label Asl Line, symbolizes the warmth and generosity of the Saudi people, with intricate hand-crafted detailing on the train that tells a story of tradition and craftsmanship.
Nouran Abdulomonem
Saudi blogger and beauty influencer Nouran Abdulomonem flaunted a striking look, featuring bold makeup and deep, dramatic tones. She turned heads in a gown by Saudi brand TRès, inspired by the beads of the traditional rosary, beautifully reflecting how faith is deeply woven into Saudi heritage.
Maryam Naser
Fashion, fitness, and travel influencer Maryam Naser dazzled in a black maxi gown adorned with intricate handmade beadwork. Crafted by Saudi label Asl Line, the dress is inspired by the star-studded night skies of Rafha City, capturing the magic and elegance of the region in every meticulously detailed bead.
These celebrities didn’t just attend the horse race in style; they put Saudi heritage center stage, celebrating the colors, craftsmanship, and stories that define the kingdom’s rich cultural legacy.
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