Generative AI Reshaping Middle Eastern Business Landscape: 6 Success Stories
In the ever-evolving world of modern business, staying ahead of the competition is crucial for business success. Recognizing the significance of innovation, companies across the Middle East are adopting the usage of generative artificial intelligence (AI) as a tool to develop their strategies.
This advanced technology presents a range of advantages, from the optimization of operational workflows to providing insights for informed decision-making.
Recognizing AI’s transformative potential, numerous companies in the Middle East have begun to proactively integrate AI solutions into their operations.
Commercial International Bank (CIB)
The Egyptian Commercial International Bank (CIB) has used IBM’s AI services to revolutionize its banking and financial services.
Through the integration of AI across all branches and digital channels, CIB aims to enhance customer experiences and accelerate application updates. Their AI-powered virtual assistant, available in both Arabic and English, encourages customers to explore banking products and services with ease.
Investment Promotion Agency (Invest Qatar)
Qatar’s Investment Promotion Agency (Invest Qatar) has partnered with Microsoft to develop Ai.SHA, a conversational robot assistant powered by AI. This innovative tool serves as a comprehensive resource bank, offering insights for business decisions and exploring opportunities in Qatar.
By collecting data from key entities such as the Ministry of Commerce and Industry, the Qatar Financial Centre, and the Qatar Science and Technology Park, Ai.SHA provides a significant advantage to businesses operating in Qatar’s dynamic market.
Aramco
Saudi Aramco, a powerhouse in the oil and gas sector, is using generative AI to drive innovation and digital transformation. The introduction of Aramco Meta Brain, an AI model that enables advanced analysis of drilling plans and geological data, facilitating smarter decision-making processes.
Through initiatives like the Saudi Accelerated Innovation Lab (SAIL) and partnerships with IBM, Saudi Aramco is paving the way for industry-wide transformation.
Emirates Integrated Telecommunications Company
Telecommunications giant du, based in the UAE, has made partnerships with industry leaders like Microsoft to integrate AI into its network. As they are adopting generative AI technologies, du aims to enhance call center analytics and improve customer service response times.
Additionally, collaborations with Alliance Care Technologies highlight du’s commitment to revolutionizing healthcare services in the UAE through AI-based solutions.
Emirates NBD Bank
Emirates NBD Bank, also based in the UAE, is undergoing a major transformation using generative AI technology. By providing employees with tools like Github Copilot X and ChatGPT chatbot service, the bank aims to enhance encryption operations and software development.
Initiatives like the “Generative AI Hackathon” clearly show Emirates NBD Bank’s commitment to innovation and staying updated on technological advancements.
BugendaiTech FZCO
Beyond these established giants, companies like BugendaiTech FZCO also operating in the UAE are driving digital transformation and AI adoption across various industries.
With a focus on reducing carbon footprint and enhancing business efficiency, BugendaiTech offers innovative solutions to SMBs and large enterprises globally.
Generative AI is reshaping the business landscape in the Middle East, offering unprecedented opportunities for growth and innovation and unlocking new possibilities for the future.
WE SAID THIS: Don’t Miss…Saudi Arabia’s Space Odyssey: Navigating The Future Of Space Exploration
