First Edible Print Ad by Fanta

By Kareem El-Nagdy On Feb 21, 2013

Fanta has done it! To get more people to try its new orange-flavored soft drink, they created the “world’s first tasteable print ad”.

Infused with the company’s “super-secret formula”, the edible and ‘tasty’ paper ad encourages readers to tear off the page and share the taste of orange with their friends.

This would definitely spark a whole new set of ads in the print world! But is it worth it? Isn’t print dying? I personally still like print and I think old is GOLD. But I guess the times will show us…

WE SAID THIS: It’s time to eat some ADS!!

Kareem El-Nagdy

Kareem is an entrepreneur of many colors, from branding, design, web development, to PR, marketing & logistics. With over 11 years of experience in these various fields he is currently helping over 1.5M professionals around the world find jobs and courses on a monthly basis at Laimoon.com and Co-Founder & CTO/Creative Director at Scoop Empire. He likes to get in bed with new social tech ventures and analyse digital artwork. When he is not busy doing all of the above he likes to practice a very healthy social life and travel the world!

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