Connect Ads Bags Twitter for MENA Region
It’s no secret that Twitter is one of the fastest growing social media networks in the Middle East, especially in Egypt where a large part of the Revolution was due to news being spread through the social network.
Well Twitter have officially made their mark in the region by partnering up with non other than the real internet giants Connect Ads; who will be acting official as their sales representative in the Middle East & North Africa (MENA) region.
For those of you familiar with twitter their advertising comes in the form of Promoted tweets, promoted accounts, and promoted trends, that were prior to this agreement only available to the U.S., UK, Japan & South America.
Connect Ads is the same agency that won the Facebook bid to represent them in the Middle East as well. In the light of this new partnership, Hanan Abdel Meguid, OTVentures CEO, said: “The choice of Connect Ads to be Twitter’s launchpad in MENA is a continuation of OTVentures’ success in limiting the divide between the market needs and the available digital solutions, and the partnership is an affirmation of OTVentures role as leader and pioneer in the digital media solutions, amidst a steadily developing MENA market.”
We Said This: True role players in Middle East & Egypt’s digital market
