The most surprising thing just happened. For the first time in the history, Amazon Prime had a Muslim imam featured in a television ad shown in the United States. “I can’t think of one. There are plenty of religious figures in televisions, especially sitcoms and police procedurals. But no ads with imams,” said Tobe Berkovitz, a professor of advertising at Boston University.
While the whole point of the ad is to promote Amazon Prime’s membership, but it’s so much more than that. The ad features a Chrsitian priest and an imam having a lovely conversation over tea. As the the imam prepares to leave, both men remark at their sore knees, share a hug, and say goodbye. Afterward, they both take out their smartphones and buy the other knee braces through Amazon Prime. If that’s not the cutest thing you’ve seen, we don’t know what is.
WE SAID THIS: In a world full of Donald Trumps, it’s always nice and refreshing to see that there’s still hope in it.