Ad-Dicted: You Are Beautiful

We as humans are more keen to find things we don’t like about ourselves then focusing on the the positive side of things. Dove a brand that has self beauty has their message in most campaigns has highlighted just that in their latest ad.

This made us tear a little bit, especially that I am sure we can all relate in one way or another, but what Dove has proven here is the simpler the approach the more affective. This could not be more human, well done having gotten over 13 million views already we can see why this went viral the way it did.

This is what Dove had to say about their new approach:

“Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, we are committed to creating a world where beauty is a source of confidence, not anxiety. So, we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see.

And don’t forget: YOU are more beautiful than you think!”

WE SAID THIS: Find The Beauty Within, “Be More Grateful Of Your Natural Beauty”

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