What Color Is This Dress? A Question No One Can Answer…

Is it white and gold? Is it blue and black? Everyone on social media has been losing their minds since yesterday over the color of a dress. On Thursday, Buzzfeed’s Cates Holderness shared a photo of this dress after a user going by the name of Swiked posted it on Tumblr. She wrote, “Guys please help me — is this dress white and gold, or blue and black? Me and my friends can’t agree and we are freaking the fuck out.”

Believe or not, there is an internet frenzy going on over such an insignificant question, because no one seems to agree on the color. The hashtags #whiteandgold and #blueandblack are all over social media and people are polarizing into two camps. Celebrities were no strangers when it came to sharing their minds and freaking the hell out because this is primal biology, physics and everything we believe in.

Many theories are already popping up, such as this one on the blog Neogaf, “Blue and Black: Your retina’s cones are more high functioning, and this results in your eyes doing subtractive mixing. White and GOLD: Our eyes don’t work well in dim light so our retinas rods see white, and this makes them less light sensitive, causing additive mixing, (that of green and red), to make gold.”

Another theory by Bevil Conway, a neuroscientist who studies color and vision at Wellesley College: “What’s happening here is your visual system is looking at this thing, and you’re trying to discount the chromatic bias of the daylight axis, so people either discount the blue side, in which case they end up seeing white and gold, or discount the gold side, in which case they end up with blue and black.”

According to multiple surveys online, 74% see it as white and gold and 26% see blue and black, this is crazy. So what do you see? I see white and gold, by the way.

WE SAID THIS: What do you see?