AlMarasem Takes CSR to A Whole New Level With its Latest Initiatives

At a star-studded gala held at the Intercontinental CityStars on Monday, 12th of February, AlMarasem celebrated the launch of ‘AlMarasem World’ and its two latest mega-projects,‘Fifth Square’ and ‘Capital Gate’ in the very heart of New Cairo!

The event hosted the Arab world’s number one Lebanese Superstar, Elissa. During the events, AlMarasem announced their ambitious future plans and highlighted exclusive insights into its two new projects for the 1,200 attendees that included government officials, clients, brokers, bankers, partner agency representatives, and sporting club board members.

Setting an example for the market when it comes to CSR, AlMarasem announced their cooperation with Al Orman in the “Key for Key” initiative and their sponsorship of Egypt’s Tokyo 2020 Paralympics team.

The first initiative, “Key for a Key”, is a manifestation of AlMarasem commitment to help society’s most vulnerable segments. For every housing unit sold, AlMarasem helps to reconstruct or renovate a house in Egyptian villages that are most in need of support. The first phase of the initiative was delivered at the beginning of this month, with 140 newly renovated homes welcoming their families in three villages in Beni-Suef. AlMarasem also renewed its promise to continue the initiative for several more years to come!

Equally as important is AlMarasem’s second initiative; announcing their sponsorship for the Egyptian Paralympic Committee! Through this initiative, AlMarasem is providing sponsorship to Egypt’s Special Needs athletes to help them represent Egypt at the Tokyo 2020 Olympic Games. AlMarasem showcased their belief that these champions deserve society’s recognition and aid in their quest to make Egyptians proud, solidifying their stance as a committed player when it comes to giving back to the community.

WE SAID THIS: We’re hoping that more corporates follow AlMarasem’s lead and pay more attention to their duty towards the community in which they operate.