Menna Shalaby and Ahmed Malek Star in New Moving Campaign That Promotes Accessibility


Helm Foundation just adopted a campaign that sheds light on a very important and critical matter —  a matter that most people, sadly, do not consider. There are around 14 million Egyptians with disabilities in this country, and the serious lack of accessibility comes as a big problem, especially when there’s so little potential for change.


Via Helm Foundation


However, Helm Foundation took it upon themselves to start a very innovative initiative that would raise awareness, get people to participate, and make the area surrounding Cairo University accessible for people with disabilities.


Via Helm Foundation


The campaign’s (very) powerful video was directed by non-other than the talented Amr Salama (of Sheikh Jackson), and featured two of Egypt’s favorite actors: Ahmed Malek and Menna Shalaby.


Via Helm Foundation


WE SAID THIS: We hope that this campaign will be a start for more similar ones that would make more critical areas in Egypt more accessible. 


Mohamed is a political science graduate. He’s half Egyptian/half Bahraini, born in Dubai. He’s really passionate about travelling, philosophy, politics, and movies. He’d always choose to live in the Shire, study in Hogwarts, and die in Westeros