Technology & Social Media

The ever-changing tech world keeps us running after the latest news to keep you informed. Apps, websites and new technology mixed up with the rapidly expanding world of social media – all under one roof to make sure you’re always in the know.

Twitter Launches New Bird

  Twitter has updated its bird mascot, with the company saying the redesigned mark will now become ‘the universally recognisable symbol of Twitter’. The new bird will become Twitter’s main identity, replacing the former main logo, which was ‘Twitter’ in bubbled text. Twitter’s creative director Doug Bowman (@stop) says the Twitter bird will be used […]

Nintendo Wii U Announced!

Yesterday, Nintendo unveiled the Wii U Gamepad. The new console, coupled with the Gamepad, will change gaming entirely, according to Nintendo: “at its core, Wii U changes gaming, how you interact with your gaming friends, and it changes the way you enjoy your TV.” That means Netflix and Hulu and Amazon Video and YouTube, along with […]

Velvet Up

Velvet Up, a new start up in the fashion world marketed as a designer shopping club, is selling 100% authentic top Italian and New York designer brands all at 50-90% OFF!! They’re having a launch event this Friday, June 8th at Lino Cafe @ Club 33 in Zamalek, going on for 3 days. The event features […]

Facebook opens its newest office in Dubai

As you may have heard from the news, Facebook opened its first office in the Arab World in Dubai, UAE last Wednesday, May 30th.  The Facebook team announced that the aim of opening this new office is to attract more ad sales by targeting the 45 million users across the Middle East and North Africa […]


Most of you have tried Pandora or Grooveshark, the music discovery websites for music. Well, now there is a new startup that has come to town, but for music videos. Rockify.TV, is a new music video discovery website that lets you stream, browse and search for music videos while tracking you preferences in order to recommend […]

Google Brings ChromeOS To The Desktop : Chromebox

Google, in collaboration with their partner Samsung have launched new Chromebook and its first desktop Chromebox today. A lot of you probably haven’t heard of this technology, but it has actually been launched since mid 2011. It is basically a personal computer running Google Chrome OS as its operating system. The devices comprise a distinct […]

Social Media and the Presidential Campaigns in Egypt

Egypt’s presidential elections are taking place on the 23rd and 24th of May. We only have 2 days to ago and the million dollar question is: who will win & will the elections take more than one round? Social Media became a defining force in the presidential campaigns in Egypt post the #Jan25 revolution. It […]


For the launch of their global “Show Them The Way” campaign, Axe Middle East and Digital Republic have created AXEPERIMENTS;  an interactive YouTube video where the viewer gets to experiment on some hot ladies to see what attracts them.  Launched in Egypt to start with, AXEPERIMENTS is based on the simple insight that in order […]

Bey2ollak is here to fight #CairoTraffuck!

On behalf of the natives of the Republic of Cairo, I would like to thank the creators of Bey2ollak app who saved us hours of torture being stuck in Cairo’s traffuck by dodging certain routes and taking others. That app is a life saver, I kid you not! If you’re not familiar with it, it […]

Instagram Socialmatic Camera Concept

ADR Studio Design & Communication, a design firm out of Italy came out with a ground breaking concept that has been the talk of the Tech World for the past couple of days; a physical Instagram Socialmatic camera. Yes, you heard it right, an actual hold-in-your-hand Camera just for Instagram!! Instagram has really caught the […]