With Your Eyes Closed: Amazon.eg Highlights Trust, and Family Ties In Its Creative Ramadan 2024 Campaign
Amazon.eg is all over billboards in Cairo and is popping up on your TV this Ramadan with a creative campaign that is both sentimental and practical. Because amazon.eg focuses on being a trustworthy destination for both existing and new customers, it is now focusing on conveying three essential benefits for a convenient and unique shopping experience.
And for this, the makers of the amazon.eg campaign chose a relaxed family-oriented setting to set the tone for a warm and trusted experience. The main ad features a loving relationship between a father and his daughter, supporting her in every step of the way through amazon.eg purchases fueled by love. From a step stool to use in her trips to the kitchen, art supplies to foster her talent, and sports shoes to practice her favorite hobby, each purchase is accompanied by a sweet motivational sticky note.
Why choose amazon.eg?
Free Delivery for First-Timers
Mom and daughter debate buying daddy a gift, after he broke his favorite mug. The daughter offers to pay for delivery to take part in Daddy’s surprise; little does she know that her delivery fees for this order are already covered. Amazon.eg used a sweet, cozy narrative to showcase that its first-time customers can enjoy free delivery on eligible purchases.
Pay At Your Doorstep
It is always nice to be offered a choice when it comes to payment, so amazon.eg gets it and offers customers a variety of payment options, including cash on delivery.
In the ad, the grandmother shares her plans to buy a perfume gift for the mom but is worried about having to borrow her card for the online payment. The daughter comes to the rescue, “Why use Mom’s card for her gift when you can use your own money and pay cash on delivery?” The ability to keep this gift as a surprise to spoil the mother created a warm moment between daughter and grandmother.
Free, Easy Returns
In a light-hearted moment where a family is anxiously waiting for their daughter’s reaction, we learn that they bought her the same sports shoes twice for her birthday gift. But rest assured, the daughter reminds her family that it is okay if you order two of the same item when you only wanted one, as amazon.eg offers free and easy returns on eligible products.
A Sentimental Ramadan Vibe of Family Love
Here is what we enjoyed from the different copies of this powerful campaign. Typically, Ramadan creative campaigns tend to revolve around family and friends and the notion of “togetherness” which is always lovely and sweet.
But when you couple a heartwarming ad with applicable benefits for the audience without overselling or stressing, it blends so seamlessly, that it instantly makes the brand trustworthy.
With amazon.eg, the narration drove those messages of family love and support and incorporated the brand’s presence and benefits as part of those cherished moments.
And let’s face it, it doesn’t get sweeter than a girl keeping all her father’s notes in a large amazon.eg box and then displaying them in her bedroom showing him gratitude.
