Before a patient usually avails necessary healthcare services, they take their time looking up treatment information and options on the internet. They might search for websites for audiologists for hearing healthcare, or educational medical videos via Youtube. Whatever the case, you want to be one of the search results that will pop up on their screens. And with an online profile, you’ll have the exact tool you need to turn visitors into real clients. The main function of a website is to announce your existence to would-be patients, but aside from this, you also want to provide an important bridge for communication. Not just for new clients, but also for your current pool of patients. Here are a few reasons why this is important!
During consultations, patients are usually armed with every concern they want answered, but it does happen that they forget to ask a question or two. Furthermore, consultations can be overwhelming information overload sessions. Websites can be a good way to fill that gap. You might have a blog section where they can learn about the latest in medical technology you are able to offer. You can even put up videos for procedures so that they have a better idea of what to expect. These can give your patients needed assurance and such content can also establish your long history of experience.
You can imagine that your website is the online façade of your real clinic. Whereas in your physical one you might be able to hang your credentials and achievements, here, you have the opportunity to showcase glowing reviews from previous patients. You can have full control over which testimonials to highlight and which aspect of these reviews you want focused on. There’s also actual numbers to prove that this works.
According to data, websites that include reviews from clients receive an 18% bump in revenue. Testimonials also have the capacity to increase patronage from at least 63% of those who get to view your pages. In any case, what’s the harm in sharing words from satisfied customers?
Between learning about your brand to actually availing your services, your patients will need to find a way to communicate with you. Phone lines can get busy and not everyone can get out during a pandemic. Your patients’ primary source for contact can be your website. You can think about setting up a live chat or a message box where they can type in their email address for your reply. What is important is you are able to convince clients that you can be reached whenever necessary.
Another thing that takes some load off your call volume is online scheduling through your website. This will definitely lessen your staff’s workload and it might be just what your patients actually prefer. In fact, according to a survey, 42% of patients choose online scheduling over phone calls from offices. And this only makes sense because this way they’ll be able to give the commitment more thought.
In this day and age, having a website for your healthcare practice is a must-have you can’t get left behind on. If you’re not convinced, just think back on how much time you spend online yourself!