Juhayna Goes Pink and Takes Part in Breast Cancer Awareness
Juhayna may be best known for its array of quality products rich in nutritional benefits. However, Juhayna is much more than just that. The brand has positioned itself by leading health-focused initiatives and sponsoring relevant causes.
In accordance, Juhayna has done one more impressive act. In case you haven’t noticed, the brand changed the color of its logo to pink since it’s October, breast cancer awareness month. The gesture truly reflects Juhayna’s full support to every single breast cancer fighter and survivor out there.
This is not the first time for Juhayna. The company has shown continuous support to Baheya Hospital. The hospital has always been a flagship CSR project for Juhayna. The company has been the main sponsor for Baheya’s free-of-charge early detection and treatment, with around EGP 20 million pledged in support.
Additionally, this sponsorship falls in line with one of Juhayna’s most renowned campaigns, ‘Cheering Egyptian Moms’. With the common aim of empowering Egyptian women, Juhayna has held several seminars to raise awareness about the fatal illness and the importance of its early detection.