According to Trade Arabia, the Arab Influencers Gathering, titled “City Talk,” will be hosted by the Jordan Tourism Board (JTB) in collaboration with Omnes Media. The event will be held from Oct. 2 to Oct. 5 in Amman, Jordan’s King Hussein Bin Talal Convention Center. The strategic partnership agreement was signed by Dr. Abdul Razzaq Arabiyat, Director General of JTB, and Fahed Aldeeb, CEO of Omnes Media.
According to Omnes Media, the city talk will bring together more than 500 social media influencers and industry experts from various Arab nations to examine and discuss the most recent and significant advancements in the marketing sector.
It features six-panel discussions and six workshops, in addition to daily meetings with the most prominent influential Arab personalities in order to come up with recommendations and solutions to many of the issues under discussion. The meeting will also arrange a field trip to many tourist attractions and locations in Amman, during which the JTB will educate the influencers to present the historical, environmental, and cultural significance of these locations according to Khaleej Times.
Dr. Abdul Razzaq Arabiyat stated:
We are honored to host City Talk at the Dead Sea, one of the most important tourist destinations at the local and international levels. Organizing this prestigious event is in line with the JTB’s strategy to support business tourism by hosting the most prominent regional and global events.
Dr. Abdul Razzaq Arabiyat via Omnes
Omnes claims that City Talk will be held annually in a different Arab city with the objective of becoming familiar with the most recent advancements in the influencer marketing sector, opening up opportunities for collaboration between the various parties, and promoting the host country through the participating influencers from various Arab nations. Through the gathering’s internet and social media platforms, the event will be freely webcast.
According to The Jordan Times, tourism in Jordan is a crucial component of the country’s economy. In the first third of 2022, it generated revenues of $1.213 billion, up to $870 million or 252 percent from the same period in the previous year. This was driven by an increase in visitors from 791,000 to 1,059,000.
Amman is home to a variety of key tourist destinations and the event is believed to encourage visitors to appreciate what Jordan has to offer with visits planned to explore the Amman Citadel and pay a visit to the Roman Theater and the Jordan Museum.