How to Use SEO to Build Brand Awareness
By: Fatima Salahuddin
Ever had a dream of starting your own brand? Or, do you already have a brand, but it’s not getting the recognition it deserves? The good news for you is that a helpful tool for brand awareness is accessible. This tool is of utmost importance now, as the rate at which brands bring their products and services to the internet market is increasing daily. This tool is Search Engine Optimization, widely known as SEO.
The increase in the internet market by brands has caused high competition among close substitute products and services. Therefore, the need for a higher ranking of your brand for more recognition when searched. As we said earlier, Search Engine Optimization (SEO) is a vital tool to achieve this. So, let’s discuss what SEO is exactly and how we can use it to increase brand awareness and recognition.
What is Search Engine Optimization (SEO)?
Search Engine Optimization (SEO) is an internet marketing strategy to augment the quality and quantity of organic visitors (unpaid traffic) to a website. It is simply the process of making a website rank top when searched on search engines like Google. With a website ranking top on a search engine, more people will see the brand and most likely patronize their products or services.
The following are the importance of SEO to brands:
- Ranking and visibility of product or service when searched online.
- Increasing website traffic.
- Users tend to have trust in brands that rank higher when searched.
- It’s key to the growth of brands.
Ways to Build Brand Awareness Using SEO
Building Links
For your brand or webpage to top the SERP ranking, other websites must reference your web page— backlinks to your website are required. Valuable and relevant content plays a vital role here. There has to be something very unique about your website for other websites with similar niches to reference it. Some different ways to build backlinks are guest posting, public relations, broken link building strategy, and email outreach. Backlink allows more people to visit your site, thereby promoting your brand to make more sales.
Creating and Optimizing Content
Selling online is beyond just putting your product or service up there to be seen. It involves creating captivating content. The contents must portray the unique features that your brand has to offer. It must inform, entertain and catch peoples’ attention to propel real engagement. Good content can be created through articles, podcasts, infographics and videos. With rich content, the search engine generates organic traffic to your site, which gives more recognition to your brand.
Partnering with a Digital Marketing Agency
Digital marketing involves advertising your brand through digital channels to the public. Some of these channels are websites, email, social media, search engines, and mobile applications. SEO is part of digital marketing, and to get quick results on brand awareness, you must partner with a digital marketing agency. Although there are different digital marketing agencies, a very reliable one is the Tactica, New Jersey SEO company. They will help promote your brand and create awareness on the internet market for it.
Using Essential Keywords
To create unique content, specific essential keywords — that will be related to the audience’s attention while searching for products or services in your niche — are required. A long-tail keyword can be an excellent SEO strategy. These keywords are usually longer and more specific than the usual keyword used. The long-tail keyword helps allure people with precise search intent. This type of keyword moderately allows more website traffic, but the conversion value is high.
Seeking help from an SEO Consultant.
Reaching out to an SEO consultant is also a very effective way to build brand awareness. Sometimes, going through the process of building a brand’s recognition can be draining. You should definitely seek an SEO consultant for help. As experts in this field, they tend to have easy approaches and a step-by-step process to achieve desired results.
Overall, the primary purpose of starting a business is to make sales, and from there, make profits. To achieve this, reaching out to a more target audience is inevitable. As seen in this article, a viable way to accomplish this is through SEO to create awareness for your brand, including partnering with Tactica, New Jersey SEO Company, and other SEO consultants.
