Hand in Hand: Vodafone Egypt & E-Tadweer Strive for a Greener Society

As Vodafone continues to serve as a leading telecommunications company in Egypt for all the right reasons, they have also risen up to the task of humanity. As part of their global strategy for preserving and protecting the environment, Vodafone Egypt plans on eliminating 50% of all carbon emissions from their company by 2025, as well as implementing 100% renewable energy. By 2040, they plan on completely discarding any carbon emissions from their company, as they continue to carry out their responsibility in setting up the appropriate example for others to follow suit. One highly pivotal move by Vodafone Egypt includes recycling electronic waste as yet another way of relying on sustainable development and distancing themselves from unnecessary harm to the environment.

Partnering up with the public and private sectors, Vodafone Egypt strives to raise awareness on environmental issues, as well as addressing them head on with projects that seek to find solutions for environmental challenges within the Egyptian community. Currently, three of Vodafone Egypt’s buildings are powered through solar energy, and the disposal of any and all non-essential plastic content within all Vodafone branches is underway. In addition, the plastic bags will also be substituted with sustainable and recyclable cloth/paper bags.

E-Tadweer & Vodafone

The E-Tadweer platform, in partnership with the Ministry of Environment, aims in collecting e-waste, works towards reducing deteriorating health risks, create more job opportunities, and to offer viable models for a more green economy. With an e-waste collection system in place, E-Tadweer plans to implement waste collection points for those who dispose of electronic waste through their application E-Tadweer, in which campaigns for it via social media are underway. Vodafone Egypt serves as an essential strategic partner with E-Tadweer’s initiative,

In regards to the technical aspects for this initiative, Vodafone Egypt is the vital aspect in overseeing the process to completion. At the moment there is a trial phase for the project, with four Vodafone branches situated in Cairo and Giza that will be collecting e-waste. Ongoing campaigns will seek to inform citizens of how to properly dispose of electronic waste, provide them with incentives as a way of motivating strong participation and engagement from citizens, and tens tons of e-waste will also be donated by the company in order to jumpstart the initiative.

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