Rolex is one of the fanciest and most expensive watches in the world; the name is a statement in itself. But another major statement is its boutique store at The Dubai Mall, opened in 2018, in partnership with Ahmed Seddiqi & Sons, Rolex’s exclusive retailer in Dubai.
Everything in the boutique was inspired by one of Rolex’s lines, including the facade and the wall.
The Dubai Mall’s Rolex boutique is the world’s largest Rolex store, located at the mall’s popular Fashion Avenue. It is a three-storey boutique, spreading across 850 square metres, and reflecting the brand’s luxurious features and identity.
One of its most distinctive features is the hanging chandelier, inspired by the ‘cyclops lens’ on Rolex watches, which shows the date feature. The first floor is a typical Rolex showroom. As for the second floor, it contains Rolex’s most precious watches. The third floor is “The Rolex Experience”, and it offers an exclusive preview into the world of Rolex, through a screening room, exhibition, and Rolex lounge.