What better way to celebrate the endless summer nights in Egypt than with a jewelry collaboration between powerhouse Dima Jewellery and lifestyle bloggers Nour Aboulela and Anika Bozic Al-Sarraj. The Palestinian brand founded by designer, Dima Rashed, launched a jewelry line celebrating the beauty of Egypt’s North Coast.
Nour Abulela described the designer as a creator of beautiful blends between east and west with her art pieces to which she can connect to due to her Egyptian/Swiss/Sudanese/Lebanese origins.”Despite going through reforming times, Egypt is back stronger and more attractive than ever. Come to Egypt and feel the magic,” Paris-based Model, Anika Bozic Al-Sarraj, describes the line on social media.
The jewelry collaboration is a celebration of the iconic Egyptian summer days while revealing the country’s beauty and rich cross-cultural traditions. The serpent or snake has been used as a symbol of sovereignty, royalty, deity, and divine authority in ancient Egypt. Dima Rashed once again uses jewelry as a universal self-expression tool.
View this post on Instagram
#LoveforEgypt: The fantasy-based storyline revolves around two modern women who indulge in a day of Egyptian tradition from the moment they wake up pool-side to sip on their Arabic coffee, winding down with Egyptian fruit shisha and relaxing with a board game, to enjoying the ever-shinning Egyptian sun and sandy beach. Production and Photography by @ajourconsultancy Art-Direction @anika_bozic