An Exclusive With Amira Adeeb On Maybelline’s Campaign & Mat-Yalla Show

Egyptian actress and content creator, Amira Adeeb has been making waves across social media since the announcement days ago of her being chosen by Maybelline as one of the three Middle Eastern women and only Egyptian to represent their latest campaign. Adeeb has also been getting people’s attention this Ramadan with her YouTube show, Mat-Yalla or Let’s Go where she gathers strangers on a unique adventure. We chatted with Adeeb to learn how she’s feeling about all these exciting new career milestones.

Adeeb always pushes her followers to try new things and find their authentic selves, whether it’s through her videos, collaboration with 2ool Ameme or now with Maybelline. Jumping out of a ‘New York’ cab in a turquoise top and poofy pink skirt, Adeeb utters in the Maybelline ad the words in Arabic, “it’s only one step and your journey to the best of you starts. Jumpstart with no limit!”

The actress shared her thoughts with us on what it feels like to be part of the beauty and cosmetic brand’s international campaign. “I’m honored to be chosen for a huge campaign like this, especially as an Egyptian, I feel like we’re moving in the right direction when it comes to diversity and we are starting to get seen globally as Egyptians, and that’s what makes me feel the most ecstatic.”

Though Adeeb isn’t starring in a Ramadan show like last year’s ‘Meen Qal’ or ‘Who Says?’ She has created the Youtube show, Mat-Yalla, with an episode dropping each week, she takes us on a new unexpected adventure.

In the first episode, she met up with friend, comedian and actress, Shahd El Shater who together found an Uber driver who is willing to jump out of a plane. Then the second episode which dropped this past Wednesday, March 29, gathered foodies like Malak’s Food Journey and the people that appreciate the food, Tamima Hafez and Youssef Gabriel for entertainment and for executing a restaurant pop-up in 12 hours; leaving us viewers with one delectable result.

Reflecting on the show and what’s to come, Adeeb said, “the Mat-Yalla series pushed my spontaneous limits and that fed my soul, it showed me that we’re all on the same page when it comes to wanting to try new things and just wanting to enjoy life! It showed me that people crave spontaneity but they just don’t know where to start, or how to create the opportunity to. I had the best time filming the episodes and I can’t wait to make a season 2 with even crazier ideas.” 

For an exciting adrenaline rush during Ramadan, watch Mat-Yalla‘s weekly episodes.

Adeeb ended our chat by saying, “I’m truly excited and humbled about everything that is happening in my career right now.”

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