Ad-dicted: When Yogurt Makes A Splash

By Sherry El Kilany On Sep 16, 2012

Here in the Middle East we’re usually bombarded with yogurt ads specifically in Ramadan, with it comes families running in fields of green (which don’t exist here) or family dinner tables, and the occasional kid going to school.

Then comes Yoplait and schools those local ads on how it’s done. Not only is it a “fluffy” commercial, with lots of color and a cheerful song, but by God it does make you want to go out and do a little umbrella yogurt dance in the street does it not?

We Said This: Did this not take every yogurt ad you’ve seen to school?

Sherry El Kilany

Some call her a workaholic, others call her driven, she calls herself a hustler. Some find her outgoing, others standoffish, she's just a confused intro/extrovert.

Spanning over 10 years in the event and marketing industry, Sherry began her career in Egypt's burgeoning Sports Marketing industry, to quickly be recruited by the Middle East's largest Film Studio Rotana Studios to spearhead and manage their Marketing Department, before starting her own company Nineteen84 Luxury & Entertainment Management.

Along the way she built some of Egypt's most successful websites, leading up until Scoop Empire, a compilation of her and her 2 partners (best friends) brain child!

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