Leading US Home and Lifestyle Channel HGTV Launches in MENA

Leading US home and lifestyle channel HGTV launched yesterday across the Middle East and North Africa on the BeIN network (channel 118). The company also published a brand new website with design tips and property advice tailored specifically to viewers in the new region.

The website, HGTVarabia.com, showcases a wide array of home inspiration content based around the top HGTV shows.

“We are eagerly anticipating the regional launch of HGTV, and are equally excited by the now live website,” said Phillip Luff, Managing Director, UK & EMEA Scripps Networks Interactive. “We believe that our site will increase engagement with the channel by providing viewers across the region with a great experience as they find out more about their own home design style and look to reflect this within their own lives.”

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