Here are the Tips you Need to Globalize Your Startup
By: Fatima Salahuddin
Every entrepreneur dreams of starting their own company and being their own boss. This is especially the case in light of the events of 2020 and the economic unrest it has caused. It seems like everyone is re-evaluating what they want from their job, and now could be the time to make your startup dream a reality.
However, once you have your startup and you’re making some waves in the industry, there are some things to bear in mind when you want to take your startup global. Often the first thing to consider is how to find the right talent. This can be a challenge because a startup budget is not always big enough to attract the most talented people, but when you’re looking to make a splash, you don’t want to hire people without sufficient experience.
The tools you need
One of the positives that we can take from the pandemic is the long-overdue acceptance of remote working. It was possible before, but now businesses are becoming less and less tied to the idea that employees must be in the office at all times in order to do their job. This also offers a benefit for startups for reaching out and hiring the most talented people, even if they aren’t in the same location. They don’t even need to be in the same country!
Remember that it is not always a deal-breaker to work with people in the same time zone as you. The flexibility of the remote working revolution really is a huge asset to you, as it opens the doors to more opportunities and talent. Language does not even need to be a barrier when you can easily employ professional translation services to facilitate communication. Take advantage of the pool of developers worldwide from Germany to China!
Streamline costs
Being remote means you can streamline your costs – those bigger outgoings such as office space – and put your money into more important things, like paying high-quality developers what they’re worth. Employing the best talent that the world can offer in your startup will make all the difference, and allow you to grow your startup in the way you want to.
You can also use the money you’re saving into the important task of building your customer base, and then retaining those customers. Repeating a custom is what keeps your startup growing in the right direction. Part of this comes down, once again, to hiring the right people for the job. You need salespeople who understand the job and share your vision. If your sales team don’t believe in the idea you’re marketing, then they will not be able to convince customers that they need your startup’s services. Invest wisely in your employees and colleagues.
Be clear on your values
From the outset, it is vital that your startup is clear on its values and what makes the company different to its competitors. Sharing this with your customers and transmitting this to your employees is important as it will encourage them to share your vision for the startup and what it can grow to be.
A transparent business will also mean that clear communication is prized. It will create a workplace environment where colleagues feel comfortable sharing ideas and raising any issues. A startup that fosters transparency is one that values trust and regular check-ins between directors and employees, and can be a vital tool in maintaining healthy levels of communication.
These are just a few of the strategies a startup will need to consider when aiming at expanding globally. It won’t happen overnight obviously, but vision, communication, and teamwork, can go along way to accomplishing it.
