You Don’t Need Luck to Win Gold Thanks to EBE’s Latest Campaign!
If you’re new to the world of banking, then choosing where to save your money can be a hassle with all the banks in the market and their different offers and rates. However, as always, we’ve got your back. We already did our homework and we know exactly where you should be putting your money.
The Export Development Bank of Egypt (EBE) launched a super cool campaign lately “El Dahab Mesh Hadoota”, promoting their savings accounts that have special rates across all segments. The bank will reward individuals who’ll deposit fresh funds into their account (with a minimum balance of EGP250k) with gold. This applies to both new and existing clients alike.
The cool thing about the campaign is that unlike all the activations we’ve seen before about winning gold, there is no luck or draw to win. You automatically win the gold when you deposit that amount of money in your account!
The ad campaign used figures like Jack Sparrow from Pirates of the Caribbean and Goha, the infamous character from Arabic Folklore, to remind people that winning gold is not something of fantasy or fiction.
The bank is definitely moving away from traditional banking and more towards the creative and trendy side of the finance world. People are talking about their latest campaign and embracing the exciting initiative from the bank’s marketing team and management. Kudos for EBE, for knowing their clientele and for executing this awesome campaign.
