Some of Upper Egypt’s Most Deprived Villages Are About to Receive a Revamp

At a time when many are racing to cook up the flashiest Ramadan ads, things largely stay the same for Egypt’s underprivileged. Although many of them receive aid during the holy month, it is mostly financial, rarely anything sustainable. This Ramadan, however, one company is working to close the gap and provide equal opportunities for those who have none.

Under the slogan “Small things make a big difference”, Orange Egypt has launched two social campaigns in cooperation with the Misr El Kheir and Ommar Al-Ard foundations to renovate and refurbish schools and houses in some of the poorest villages across Upper Egypt.

One dire issue that has been plaguing some parts in the south of Egypt is the lack of modern equipment such as computers in schools that would help both students and teachers and alike. Orange has vowed to not only support schools with financing but to also furnish them with much-needed technology to be able to provide for a high-quality learning environment.

The school before the renovation.

Schools across six Egyptian governorates including Aswan, Luxor, Sohag, Assiut, Beni Suef, and Minya will directly benefit from this project’s agenda, with students being provided with uniforms to relieve their parents of some of the financial burden.

The other project aims to refurbish dilapidated housing in four villages across in Menya and Beni Suef.

In addition to the installation of ceilings, wall paintings, and floorings, Orange Egypt has also made it its responsibility to provide all the necessary utilities including water, electricity, and sanitation.

One of the houses before renovation.

By installing roofs on the houses of these villages, families living in them will be sheltered and safe from life-threatening weather conditions. This particular effort stems from Orange Egypt’s commitment to the “Satr & Ghata” project.

Orange’s Ramadan ad was not just another megastar collaboration to round up views for yet another product. This time, the singers Tamer Hosny and Nancy Ajram participated out of a belief that indeed small things can make a big difference.

“We continue to forge our privileged partnership with institutions that have exceptional experience in community work like Ommar El Ard and Misr El Kheir Foundation to upgrade the standard of Egyptian lives and change it to the better,” said Hala Abdel Wadood, Head of Public Relations & Corporate Social Responsibility at Orange Egypt.

Orange has announced that there will be many campaigns to come as part of their support to the government’s “Dignified Life” initiative launched by the Ministry of Social Solidarity.

WE SAID THIS: This Ramadan, Orange had an awe-inspiring ad, but they have sure won the people’s hearts with this campaign and that’s what matters the most!