This winter, Galeries Lafayette Paris Haussmann does what it does best: spot the future of fashion before everyone else.
From January 26 to February 16, 2026, the iconic department store—second only to the Eiffel Tower in must-see status—hosts a Saudi 100 Brands pop-up on the 3rd floor. Beneath thelegendary glass dome that has welcomed royalty, presidents, and fashion icons for over a century, four Saudi labels take the spotlight.
Saudi 100 Brands, a long-running initiative from the Saudi Fashion Commission, is all about supporting local designers and connecting them with the world, so this pop-up isn’t just a display of clothes, it’s a glimpse of a growing, global fashion conversation.
Leem
Leem has built a reputation for making modest fashion feel effortlessly contemporary. The Saudi-born brand delivers elegant silhouettes, refined tailoring, and wardrobe staples that travel seamlessly from day to night—maxi dresses, chic separates, cozy knits, and flowing abayas included. It’s accessible luxury with global appeal, designed for women who want style without compromise.
Behind the brand is Miles Young, CEO and Managing Director of Al Hala Trading, Leem’s parent company, guiding the label’s vision of timeless design rooted in modern life.
Aleena
Aleena arrives at Galeries Lafayette with a clear point of view: fashion should be beautiful and intelligent. The women’s wear label is known for its premium, enduring designs and its “smart fashion” approach—using direct customer insight to shape production and personalization. The result? Pieces that feel considered, refined, and deeply relevant.
Launched as the flagship apparel brand of TGC (The Gift Company), founded by Ghaida Alatiwy, Aleena’s presence beneath the Haussmann dome marks a proud milestone for Saudi design.
SADF
Founded by Rawan Alhadlaq, SADF is where Saudi heritage meets Italian craftsmanship. The luxury label offers unisex, womenswear, and menswear pieces crafted from premium Italian cashmere and wool, defined by bold silhouettes and thoughtful detail. SADF recently presented its Fall/Winter 2026 collection at Paris Fashion Week.
TheCodedMail
Operating under the slogan “Where fashion makes no sense,” TheCodedMail thrives on creative freedom. Founded by Mohammed Al Majed and Sultan Khalid, the brand blends streetwear irreverence with sharp design instincts, offering unisex pieces that balance comfort, craftsmanship, and visual punch.
From apparel to accessories—and even lifestyle pieces—the label speaks to a confident, detail-driven customer who likes their fashion bold, expressive, and a little unexpected.
Under the Haussmann dome, Saudi 100 Brands brings Riyadh and Paris into quiet dialogue—where heritage meets experimentation, and tradition sits comfortably in the present.
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