RamaScoops: Halawa spreads the theft

I dont watch TV that much, I’m big on youtube though; so yesterday i was forced to watch some TV when I came across this ad, and I was in shock. It doesnt take a genius to see this right away, but El Rashiedy El Mizan have decided with their ad agency to just flat out copy Vodafone’s Mohamed Mounir Ad that was released a couple of months ago.

They have used the exact same concept, style and even story line but tweak it here and there for Ghassan Mattar, their campaign’s star, which I might add had my respect up until this moment.

Playing on the fact of growth and success, he is literally talking about his “journey” in finding a cool invention until he was introduced to the “Halawa Spread” the “Ikhtera3 ya Coach.”

What made the Vodafone ad nice and authentic was its originality, but here is Rashidy El Mezan with a mere copy of the ad spiced up with some humor. A lot of people might find it funny, but it really ticks me off when I see people with no creative insight, what so ever, do something like this.

Here is the Vodafone, if you haven’t seen it:-

We Said This: There are a million and one ideas out there, why copy?