Meet OAM; Where Homegrown Egyptian Fashion Meets Global E-Commerce
Fashion is much more than just items of clothing; it’s an expression of who we are. Even more than that, it can also be a great way to pay tribute to our culture and background! Keep reading to get to know this exclusive Egyptian clothing line that you absolutely need to stock up on for the coming winter.
Founded earlier this year by Mubarak himself, Omar Alaa Mubarak (OAM) is a homegrown clothing line that mainly targets those who are willing to step out of their comfort zone and challenge themselves to make a difference in their community! OAM aims to completely re-shape the way people interpret Middle Eastern fashion by incorporating our roots and culture as Arabs into the clothes we choose to wear because this is exactly what makes us stand out.
The line’s goal is to generate conversation with us through their pieces; connecting both westerners and easterners beyond all the typical boundaries that we encounter on a daily basis. The beauty and the history of the Arabic language, and the depth of the Egyptian culture helped OAM create their beautiful designs. Their ongoing mission is to diminish all sorts of stereotypes around the Arabic language and hope to share their vision with us through their creative and fashionable designs.
They just dropped their Fall/Winter 2019 line for both men and women, and it’s amazing! From cropped hoodies, tops, sweatshirts T-shirts, joggers, back bags and even beanies! Is there anything they can’t do? The clothing line is fully digital with a website that is solely built to serve through Shopify. Make sure to visit their website and start shopping immediately!
