#حافظ_على_حضن_أم: Help Prevent Breast Cancer by Hugging Your Mom
A new hashtag has been launched with a noble cause, and this time it’s as sweet as it is worthy. Juhayna Dairy has partnered up with car service Uber for a Mother’s Day campaign that supports Baheya Hospital, an institution that provides free early detection and treatment for breast cancer.
It’s simple: Just post a photo, old or new, of yourself hugging your mom on Instagram with the hashtag #حافظ_على_حضن_أم as an online donation. If you use the second hashtag #وصلها_لبهية, you’ll get a free round trip from Uber to Baheya Hospital to take your mom for a free checkup on any Saturday until the end of March. Also, for any pack of Juhayna purchased in the second half of March, 1.5% of its total sales will be donated to Baheya Hospital.
We think it’s a great initiative as one of the best gifts anyone can give their mother is peace of mind knowing that she is breast cancer-free — or detection of a problem, as the earlier the disease is caught, the better the chances are at a successful treatment.
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WE SAID THIS: Don’t miss One Fact About Breast Cancer That Could Save Your Life.